After careful analysis of the market, PRIER’s leadership team determined it was time to evolve its brand to help reach the next level of growth. The new tagline, ‘Build with Purpose’ is action-oriented and mirrors the company’s mission of striving to be the industry’s best supplier.
“Nearly 140 years ago, Anton Prier set out with a mission to build quality brass products while serving people,” said President, Nick Manning. “Over the years, PRIER has become well known in the industry for reducing hassles, building plumbing products that stand the test of time and making an impact in lives around the world.”
The new website, prier.com, is more streamlined and easier to navigate. It includes new product specifications and various resources for engineers. A new ad campaign, event materials and catalog launched this week, too.
“This is an exciting era for PRIER as it continues to build momentum in the marketplace,” said Marketing Manager, Jeff Madden. “The new branding embodies the personality and core strengths of PRIER while remaining true to our heritage.”
“Our new branding puts our two most valuable elements front and center, our valuable people and our quality products,” said Vice President of Sales & Marketing, Matt Lemke. “I can’t think of a better day to announce it to the world.”
